The Revenue Management Specialist is responsible for providing analytical expertise and insights to the Marketing Department on promotional and pricing activity. Ensure that decisions support Wawa’s strategy and the financial representation of that strategy. Utilize a consistent framework and holistic perspective to provide insightful analysis that support actionable price recommendations that are linked to brand positioning, are competitive within and across channels, that strengthen relationships with consumers and customers, and that lead to long-term sales growth and profitability.Principal Duties:

  1. Utilize a holistic perspective and insightful analysis to assist with the development of strategic pricing plans to deliver financial objectives.
  2. Develop annual category/brand pricing recommendations across categories/key store clusters/regions and provide appropriate contingencies.
  3. Execute new initiatives to streamline business processes, eliminate non-value added costs, reduce complexity, and champion productivity improvement within Marketing.
  4. Support business performance optimization through analysis on all pricing initiatives that are objectively measurable.
  5. Assist manager in identifying competitive pricing and promotional cadences by category / key items, determining sales and margin implications to support decisions.
  6. Influence key cross-functional business partners by delivering ad hoc analyses and recommendations for marketing teams that encompass strategic direction, optimal value creation and proper focus of resources.
  7. Proactively seek ways to improve reporting, leverage knowledge of data systems and technical skills to identify and develop opportunities for process improvement and meet changing business needs.
  8. Support the manager in building and maintaining relationships as a supporting partner to the marketing teams.
  9. Assist with operational needs of team, including execution of price changes and management of location based pricing.
  10. Interface with the development teams to understand current pricing functionality and to define requirements for future enhancements.
  11. Establish tools and processes for monitoring and responding to competitive pricing.
  12. Coordinate with Finance to model impact of pricing decisions and gross margin performance on overall P&L and business model.
  13. Lead sustainable ideation sessions to ignite and inspire creativity; bringing out the best ideas within Marketing.
  14. Implement pricing strategies for new products rooted in analysis and consumer, category and competitive insights.
  15. Partner with Category teams to ensure successful execution against strategic pricing decisions.

Essential Functions:

  1. Proven ability to formulate pricing strategies that enhance portfolio/brand value and connect with business strategy
  2. Strong results orientation and proven ability to achieve objectives
  3. Knowledge of retail industry, customers and marketplace pricing dynamics
  4. Self-direction with resourcefulness to thrive in a fast-paced environment where priorities and opportunities change quickly
  5. Superior problem-solving, analytical and quantitative skills.
  6. Strong interpersonal skills including ability to work in a cross functional environment and communicate with all levels of the organization.
  7. Strong oral/written communication and presentation skills. Can express complex ideas in simple terms
  8. Strong organizational and time management skills.

Minimum Requirements

  • Bachelor’s degree preferred
  • Minimum 5 years related business experience
  • Proven project management skills and experience
  • Proven track record of price management

Seniority Level



  • Retail

Employment Type


Job Functions

  • Analyst
  • Marketing

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